Defined a creative name and logo for a Marketing & Branding agency, building the identity around the number 5.
Portfolio — Selected Work
Marketing, branding, and creative direction across industries.
Independent creative director and marketing strategist. Brand strategy, naming, packaging and web design — with FoodTech and supplements expertise, and work across biotech, gaming and lifestyle. Based in Israel, working with clients in France and the US.
Selected work
60 projects · 7 categories
Tags
Marketing & Branding
3 projects
Health & Beauty
6 projects
Logo for Yumetra candy and plant extract products. The comma in the Y, like a smile, reflects the candy and the plant extract flake.
Defined the identity and built the brand book for Yumetra.
Deck presentation and one-pager for Yumetra.
An icon library for Yumetra candy communication.
Business collaboration between Robertet, world leader in aromatic ingredients, and TopGum.
Commercial ads creative for various marketing assets.
Plant & Food Research
6 projects
Gene-g rebranding without changing the brand DNA. Modern style and sophisticated.
A clean, modern website for an applied plant genetics lab, presenting DNA diagnostics and breeding solutions with clarity.
A single-page responsive website for a bio-manufacturer start-up.
Business strategy presentation and one-pager.
New dietary supplement brand. Combined the botanical leaf (start) with the liquid drop (final result).
A responsive corporate single-page website with 6 main categories.
Vitamins & Supplements
12 projects
Multichannel marketing campaigns: email, landing pages, LinkedIn, and sponsorships.
Storyboard and art direction of TopGum marketing movies.
From sachet to premium box — every TopGum packaging.
New branding for a line of supplements combining several health benefits. A play on gummy + probiotics.
Attractive name and look for a popular gummy line, in collaboration with raw-material suppliers.
Introduced Gummiotics and HoneyGum at SupplySide West, Las Vegas.
Name for an exclusive line of TopGum supplements — coffee meets gummy in look, feel, and tone.
From marketing research to product definition and every marketing asset.
Energizing high-dose caffeine gummy launched at Vitafoods 2023, Geneva.
Name and visual identity for a new line of dietary supplements — powerful identity adapted to different audiences.
From marketing research to product definition for a multi-channel campaign.
IronGum, the new chewable power gummy, displayed by TopGum at Vitafoods 2024.
Business & Executive
4 projects
Full website package for a capital funds company.
Responsive corporate website for Talent & Values, a global headhunter.
Team photo shoot for website and marketing material.
Corporate presentation aligned with the brand system.
Lifestyle & Service
12 projects
Name describing the product and location. The icon symbolizes 3 villas on 2 levels.
An immersive editorial website for an exclusive Galilee villa retreat — where luxury meets history above the Sea of Galilee.
A bold, future-forward website for Uniqor — reimagining the cold chain with independent electric cooling, from last-mile vans to long-haul trucks.
New identity with full brand guidelines for Uniqor.
Brand for a new global fashion clothing line — short name, short URL, memorable, embroidered everywhere.
Landing page per country built on the same concept.
Name and logo for a contact-book service app. The icon uses negative space to suggest favorite contacts.
Mobile app for booking service providers from your friends — available on iOS and Android.
Launch movie, screens, and share assets for Frenzup.
Logo for Pricez, a social pricing comparison platform — shopping icon integrated into the wordmark.
Intuitive mobile app, accessible even for users less used to new tech.
Gaming & Entertainment
17 projects
Moodboards for visual identity benchmarking with gaming brands.
Brand book for a new collaboration between FashionTV and FashionTV Gaming.
Responsive corporate website in collaboration with FashionTV Channel.
SiGMA World Tour 2020, Cyprus — the world's online gambling authority.
The Y highlights the You of the game customization, with a pink symmetrical shape reused across the experience.
Brand book for a colorful, inviting gaming brand.
Responsive gaming website for a fully custom casino playing experience.
Logo for a fun gaming brand — two concepts in one name: a playing sensation and an experience with the Professor.
Brand book for a new fun gaming brand.
A fully responsive gaming website including live game platform, promotions, and VIP club section.
A new modern, dynamic logo based on the old name — Helvetica with the 'e' as a brand character.
Print ads campaign published two consecutive years thanks to its success.
One of the most successful Europartners campaigns, for magazines and billboards.
Booth for Europartners exposed at LAC 2016 (London) with a sport theme.
Redesign of the after-login section focused on user experience.
Video clips appear on social network and into our booth for different conventions.
Variety of merchandising for different events distributed to our affiliates or to our employees.